On the use and abuse of terminology.
There has been some very ill tempered
commentating going on in the last week relating to the use of the term
‘natural’ to describe wines.
While I agree with those who feel that it
unfairly stigmatized those wines deemed not ‘natural’ I feel that it’s almost
certainly too late to do anything about it. Like it or not the horse has
bolted, there’s no use shutting the stable door now.
However, I also feel that we’re doing the
consumer a slight disservice and underestimating their ability to deal with
things. Most general consumers are unlikely to come into contact with minimal
intervention wines unless they happen to be in a wine bar or specialist shop
that deals with them. The likelihood is that there will therefor be someone who
can explain the distinctions to them.
Moreover, I think that people who attack
the category miss the essential broadening of the category that has taken
place. The natural church seems to me a very broad one. Where the essential
feature is a belief in offering as honest a representation of the growers
terroir as possible. It is in this sense that winemaking additions and
manipulations are frowned upon as it is viewed as altering or touching up the
picture.
I personally have no problem with wines
that are made in this way, there is a goal to the winemaking process, and that
is to produce a high quality product that will please consumers, it may be to
make something that will age wonderfully, and it is here that I should mention
that most of my stand out greatest wine drinking experiences have been from
wines that were made from non organic vineyards, and probably quite heavily
sulphured too. Age ameliorates many things.
So with this in mind what then is the
importance of natural, why does it seem to have such a siren call to people?
Why has it been so enthusiastically embraced in some of the less well-known
corners of the wine world?
Personally I think it’s because it has come
as an important corrective movement. For a grower faced with his plot of vines,
none of which are proscribed noble varieties, he or she in maybe in a marginal
climate and as such isn’t going to be able to make rich luscious, expensively
oaked wines. What to do? Accept ones place in the lower order and carry on
making unprofitable bulk wine for a dying domestic market? Or celebrate the
intricacy of their particular patch of terroir? Homogeneity is never
interesting, embracement of diversity only makes the world more interesting.
Yes there are extremists, yes there are
wines that are cidery, cloudy, slightly faulty, but to me using these to tar everything
under the natural umbrella is akin to knocking everything out of Bordeaux on
the strength of a couple of 200% new oak St Emilion garagistes.
The pendulum of fashion is swinging, and
the thing I find most exciting about the natural movement is how it will change
the middle ground, as that is where most of us actually live and drink.
4 comments:
Excellent and balanced piece
Really well said.
Yes, the market is expanding. Maybe more to the high end than the middle but growing it is.
I'd like think that even myself, not a wine educator, in my little way through my blog and holding court at any one of the many 'artisanal' and 'natural' spots in NYC is making a difference.
I agree. We don't need extremist we need exposure to great quality wine of a different ilk and approach.
The bars and shops in my town are doing a great job of this. I would state though that it is much more prevalent than you think when bars like Terroir TriBeCa sell (approx) 4-600 glasses of wine a night.
Big changes are afoot.
Nice post.
Wonderful post!! And I do like my Tom Shobbrook wines ...
But a few (probably pedantic!) thoughts
- "we’re doing the consumer a slight disservice and underestimating their ability to deal with things" I actually believe that although consumers are obviously capable of dealing with things, they, however, won't spend that much time on wine, which is fair enough, and quite rightly want and respond to simple filters. Otherwise 100pts would mean a lot less in the wine world, and cult Californian wines won't exist.
- If you go to Whole Foods Kensington (in London) you'll see little green labels with "Low SO2" on certain wines. An arbitrary line has been drawn. And the consumer do choose based on those labels. It is incredibly unfair to the wine sitting next to that bottle that is equally interesting, expressive, carefully made, and might just have used a little bit more sulphur ...
- If the pendulum of fashion is swinging. The commercial impact on the wine without the green label is HUGE.
- No matter how broad the church may be, any attempt at categorisation is by definition exclusive. And the basis of the marketing of the "Natural" category is not "try us, we are really tasty" (which a lot of the wines are), but "we exist because the others are nasty". And it is vague as to who precisely, by name, "the others" are - Jacobs Creek? Ch. Latour? Or the winemaker down the road that is not at the "fair". And is that which go against the idea of DIVERSITY.
- That's the point that Tom Wark is trying so hard to make, and getting so much flak for it!
- The organisers of fairs, the person responsible dishing out the green labels in WFM, are the new "gatekeepers" of this game. A game that is exclusive and not inclusive?
- There is another argument which is "we will never be that big, just let us play", which is fair enough, but only time can tell.
Probably the best piece on this subject I have read, neither misrepresenting nor misunderstanding either 'side'.
Who invented the dichotomy anyway?
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